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Storyline is the first step of a task/work and it can deliver feasible outline. Besides of it, team building may be started by a session of brainstorming and every team members share each ideas/opinions at the first in this initialized step. Everybody can say something relating to the task/work to share with others so preliminary output image can be shown before actual taks/work done.
Today, a small workshop including brainstorming time is held and most of function members started to mention a lot of concerns/storytelling and "what to do" to succeed thus task/work. It is helpful for us.
The point is, not the launching, but the value proposition.
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